"Mind. Mentorship. Hoops"
Basketball development for athletes who want more than just training.
Confidence. Clarity. College-ready systems.
TNC Lab
(Online Training Membership)
TNC Academy
(In-Person Training)
Built Different:
6 Weeks to Confidence & Game
At TNC, we use basketball as a tool to shape confident, driven, and well-rounded young people.
We develop:
- Leaders, not just scorers
- Students of the game, not just highlight chasers
- Confident, coachable, and college-ready young adults
This is mentorship that moves with purpose.
Thoughts Need Company (TNC) is...
a purpose-driven basketball development and mentorship company founded by professional athlete and coach D.J. Fenner. It’s more than just a training business—it’s a scalable movement built to transform how young athletes train, think, and grow.
By combining elite basketball training, mindset development, college prep, and personal mentorship, TNC delivers a holistic approach to athlete development. We support players from their first workout to their first offer—and beyond.
Whether in person or online, TNC offers structure, community, and mentorship for every stage of an athlete’s journey.
Not Sure Where to Start?
Take the quiz and let us guide you to the training plan that's best for you!
Monthly Plans + Add-ons
📘Fundamentals
$179/month
Includes:
-
4 Group Training Sessions (1x/week)
-
1 Private Training Session
Ideal For:
Athletes looking for basic on-court training & structure
Value (per session): $365
You Save: $186
🛠️ Development
$249/month
💸 Best Value
Includes:
-
4 Group Training Sessions (1x/week)
-
1 Private Training Session
-
2 Recovery & Mobility Sessions
Ideal For:
Athletes looking to build their foundation and take care of their body through recovery, mobility, and movement work
Value (per session): $425
You Save: $176
🎯Development+
$397/month
Includes:
-
1 Group Training Sessions
-
4 Private Training Sessions (1x/week)
-
2 Recovery & Mobility Sessions
Ideal for:
Athletes looking to build on their foundation and are mostly interested in private on-court skill development
Value (per session): $425
You Save: $176
⛹️ Performance
$529/month
🔥 Most Popular
Includes:
-
4 Group Training Sessions (1x/week)
-
4 Private Training Sessions (1x/week)
- 2 Recovery & Mobility Sessions
Ideal For:
Athletes who are ready to train with purpose—combining group training and private training, along with the recovery tools needed to compete at a higher level.
Value (per session): $860
You Save: $331
👑 Elite
$829/month
Includes:
-
4 Group Training Sessions (1x/week)
-
6 Private Training Session
-
2 Recovery & Mobility Sessions
- 1 Strength & Conditioning Session
- 1 Film Study Session
- Monthly Progress Report + Reassessment
- Priority Scheduling + Support
Ideal For:
Athletes seeking a fully customized training experience—combining elite skill work, recovery, strength, and film study with personalized support and accountability.
Value (per session): $1,170
You Save: $341
💎Elite+
$1,579/month
🌟 Player’s Choice
Includes:
-
Unlimited Group Training Access (4-6x/week)
-
10 Private Training Sessions (2-3x/week)
-
4 Recovery & Mobility Sessions (1x/week)
- 2 Strength & Conditioning Sessions
- 4 Film Study Sessions (1x/week)
- 2-a-days (e.g. morning private session + afternoon group session)
- Full Personalized Development Plan
- Monthly Progress Report + Reassessment
- Priority Scheduling + Support
Ideal for:
Athletes fully committed to their development—designed for those preparing for varsity, college, or pro-level play with a complete system of training, recovery, film, and personalized coaching.
Value (per session): $2,130
You Save: $551
🏆 TNC Legacy
$2,079
🛡️5 Spots Max
Includes:
-
Unlimited Group Training Access (4-6x/week)
-
14 Private Training Sessions (3-4x/week)
-
4 Recovery & Mobility Sessions (1x/week)
-
4 Strength & Conditioning Sessions (1x/week)
-
4 Film Study Sessions (1x/week)
-
2-a-days (e.g. morning private session + afternoon group session)
-
Full Personalized Development Plan + Ongoing Monitoring
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Monthly Progress Report + Parent Check-in Meeting
-
Priority Scheduling + Support
Ideal For:
Select athletes fully committed to their long-term development—built for those seeking high-touch mentorship, personalized coaching, and a professional-level system to maximize growth, performance, and college readiness.
Value (per session): $2,750
You Save: $671
🎯 Bonus Add-Ons (Available for Any Plan)
|
Add-On |
Price |
|
🧑🏫 Extra Private Training Session |
$125 |
|
👥 Extra Group Training Session |
$50 |
|
🏋 Strength & Conditioning Session |
$60 |
|
🧘 Recovery & Mobility Session |
$50 |
|
🎥 Film Study Session |
$40 |
All add-ons are scheduled based on availability. Must be an active TNC Academy athlete to purchase.
🏀 Training with a Sibling?
Get $100 off each when both athletes enroll in any of these plans:
✔️ Performance
✔️ Elite
✔️ Elite+
✔️ TNC Legacy
How it works:
Each athlete saves $100 when training together on qualifying plans.
Sibling duo = 💰 $200 total savings.
Discount applies per package. Offer valid for siblings training in the same season.
